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Hardware product marketing needs to do market positioning
发布时间:2014-03-18    浏览次数:87450
Is hardware products producer in China, regarded as "world factory", is a production and processing hardware products of power. But hardware enterprises generally small, do not take the brand, the homogeneity competition seriously, agency branded phenomenon, and the lack of core competitiveness, also caused many hardware and the development of small and medium-sized enterprises (smes) confused.
Although now a lot of hardware small and medium-sized enterprises can realize the importance of brand, but many businesses before to carry out marketing activities, didn't really do market positioning. Positioning, it is in the marketing of work to do before, it is the engine of the marketing. Solve the location problem, solves the marketing of a series of problems, positioning theory argues that businesses in their strategic decisions, must from the perspective of consumers, to consumers want, urgent urgent consumers.
Hardware industry threshold low, homogeneity, low shopping phenomenon is serious, in the increasingly fierce competition in the market situation, how to stand out from the homogeneity of products is the current many hardware has long-term consciousness of small and medium-sized enterprise issues of concern. Dominated by consumer demand in the current market environment, how can to mining and to the degree that it can meet the needs of consumers, highlight the characteristics of its own, set up a good brand image, relationship between the companies can build the core competitiveness, gain a foothold in the fierce market competition.
In today's market situation, don't understand the positioning of the enterprise is destined to be eliminated. There is no clear "positioning" brand, destined to get rid of the fate of failure. , according to the United Nations development program (undp) in the current participation in international competition in the market of Chinese enterprises, with independent brand of less than 30%, its own brand exports in the proportion of total export, less than 10% and premium brands in the world, almost not appeared in Chinese enterprises.
Brand means market competitiveness and market value, to enhance the added value of products, good brand image can bring long-term benefits for the enterprise. But only accurately to do market positioning itself, can accurately grasp the brand development road, step by step by the weak strength.
With the development of the market, all kinds of brand image, a large number of similar brand message also let the consumer more and more difficult to formation of a certain brand impression. With the increasingly fierce competition and increasingly serious product homogeneity, enterprise needs for their products to create the maverick "personality".
A product no matter how good quality and function, it is impossible to get the welcome of all consumers. Increasingly diverse present in market demand, enterprises are not possible to please all consumers, the enterprise must determine the target customer base, precision marketing, the part of consumers firmly grasp, can more effectively improve efficiency.

  主营产品:衣柜配件,衣柜五金配件,包覆铝材,http://www.rainierpoms.com/en/

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